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Keywords: Halal cosmetic knowledge
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Journal Articles
Journal of Islamic Accounting and Business Research 1–25.
Published: 23 December 2025
... Modeling (PLS-SEM) to test the relationship between variables in the research model. Findings The results of the study show that religious commitment and halal cosmetic knowledge have a significant effect on halal brand awareness and attitude, which in turn influences halal purchase intention...

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