... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Complexity Market segmentation Credibility Halal certification Halal market Halal certification plays a pivotal role in ensuring compliance with Islamic dietary standards, yet the market for certification...

... valuable ideas for halal cosmetics business players and contributes to the literature on halal cosmetics and pesantrens. Pesantrens Halal market Halal cosmetics Customer behaviour Access to this information is further strengthened by the proliferation of social media, which is generally...

... in building a halal market. Originality/value To the best of the author’s knowledge, this study is the earliest exploration of IM literature in the Scopus database based on the ABDC journal quality list. This study provides valuable insights into the main trends and themes of research on IM...