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Keywords: Halal orientation strategy
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Journal Articles
The contextual drivers of halal orientation strategy and its influence on financial and market performance of halal food firms
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Journal of Islamic Accounting and Business Research (2025)
Published: 29 September 2025
... orientation. Therefore, this study aims to examine how the contextual elements of a business affect its halal orientation strategy ( HOS ) and then how HOS affects the market and financial performance of halal food companies. Design/methodology/approach This study uses an explanatory research design...
