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Keywords: Hedonic pleasure
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Journal Articles
Journal of Islamic Accounting and Business Research (2021) 12 (1): 97–111.
Published: 14 December 2020
...], the social image associated with the advertised product [social image] and the hedonic pleasure owing to the advertisement of the product or service [hedonic pleasure]) on the general attitude towards religious advertising. Data were collected using an online survey (n = 210) and were analysed using...
