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Keywords: Intention to buy
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Journal Articles
Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
Available to PurchaseJuliana Juliana, Annisa Sabilla Limayurid, Fitranty Adirestuty, Ahmad Ajib Ridlwan, Sylva Alif Rusmita, Shafinar Ismail
Journal of Islamic Accounting and Business Research (2025) 16 (8): 1349–1369.
Published: 09 January 2024
.... Findings The results showed that perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control, religiosity and intention to buy halal food through ShopeeFood in Generation Z Muslims in West Java were in the high category. However, subjective norms and perceived...
