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Keywords: Islamic brand personality
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Journal Articles
Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM
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Journal of Islamic Accounting and Business Research (2021) 12 (4): 488–508.
Published: 03 June 2021
... (IBBP) and its impact on customer satisfaction. Design/methodology/approach This paper analyses the causal relationship that exists between the variables related to Islamic brand personality and customer satisfaction. For this purpose, data was collected quantitatively from 337 customers...
