... of the authors’ knowledge, this study provides the first integrated empirical analysis of this triad in Iran’s Islamic market. It challenges the view of corporate governance as a uniform construct by demonstrating that its efficacy is contingent upon the institutional context and driven by specific mechanisms...

... Licensed re-use rights only Reputation Message content Credibility PLS-SEM Retail Philanthropy Marketing Cause-related marketing Islamic market Using Saudi Arabia as an example of an Islamic society, individuals tend to give monetary donations for social causes, human development...