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1-4 of 4
Keywords: Islamic marketing
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Journal Articles
Halal resource-based view: exploring the resource-based view from marketers’ lens
Available to Purchase
Journal of Islamic Accounting and Business Research 1–27.
Published: 30 January 2026
... the RBV and HC for Islamic marketing. The CA derived from halal products differs from conventional interpretations of VRIN of RBV . The VRIN perspective highlights international orientation and marketing capability, significantly enhancing halal product performance (Ahmad-Fauzi and Md Saad...
Includes: Supplementary data
Journal Articles
Revisiting the literature of halal and Islamic marketing: a bibliometric review and future directions
Available to PurchaseLa Ode Alimusa, Ririn Tri Ratnasari, Ismah Osman, Achsania Hendratmi, Fatin Fadhilah Hasib, Syaifullah Syaifullah
Journal of Islamic Accounting and Business Research (2025)
Published: 10 October 2025
...La Ode Alimusa; Ririn Tri Ratnasari; Ismah Osman; Achsania Hendratmi; Fatin Fadhilah Hasib; Syaifullah Syaifullah Purpose This study aims to explore research trends in Islamic marketing ( IM ) literature from the scientific journal Scopus databases based on Australian Business Deans Council ( ABDC...
Journal Articles
Islamic marketing of conventional banks: bridging managers’ and clients’ perceived gaps
Available to Purchase
Journal of Islamic Accounting and Business Research (2026) 17 (4): 694–733.
Published: 01 May 2024
... and clients in Islamic marketing and banking, focusing on conventional banks’ Islamic banking windows. Design/methodology/approach Guided by a qualitative approach, semi-structured personal interviews and observations served as the data collection methods, involving 25 banks and 50 respondents in 3...
Journal Articles
Are participation and conventional banks operating under the same roof really different? Evidence from Turkish bank clients
Available to Purchase
Journal of Islamic Accounting and Business Research (2022) 13 (5): 819–831.
Published: 28 April 2022
... 04 03 2021 25 08 2021 24 02 2022 29 03 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Islamic marketing Participation banking Conventional banking Religiosity Client perception The role theory argues...
