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Keywords: Loyalty programs
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Journal Articles
How personalized digital marketing drives consumer satisfaction and loyalty in the halal food sector of Indonesia
Available to Purchase
Journal of Islamic Accounting and Business Research 1–23.
Published: 19 May 2026
...Moh. Muhlis Anwar Purpose This study aims to investigate the impact of personalized digital marketing tools – namely, targeted advertisements, mobile applications and loyalty programs – on consumer satisfaction and loyalty within the halal food sector in Indonesia. Design/methodology/approach...
