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Keywords: Market orientation
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Journal Articles
Market orientation and business performance: the mediating role of total quality management and service innovation among Moslem fashion macro, small and medium enterprises in Indonesia
Available to Purchase
Journal of Islamic Accounting and Business Research (2022) 13 (8): 1234–1252.
Published: 27 June 2022
...Amar Reza Fikri; Ririn Tri Ratnasari; Aidi Ahmi; Kusuma Chandra Kirana Purpose The purpose of this study is to see the effect of market orientation (MO) on business performance with two intervening variables, namely, service innovation and total quality management (TQM) with Muslim fashion micro...
