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Keywords: PAKSERV
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Journal Articles
Journal of Islamic Accounting and Business Research (2021) 12 (6): 849–871.
Published: 03 August 2021
.... Findings The results from the Malaysian context reveal that positive perceptions of service quality PAKSERV dimensions (personalization, reliability and tangibility) and positive perceptions of relationship marketing dimensions (Islamic ethical behaviour and structural bonds) have a significant influence...
