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Keywords: Past halal experience
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Journal Articles
Emotions and experience in halal tourism: what drives tourists to return?
Available to PurchaseVanessa Gaffar, Wenda Wahyu Christiyanto, Rivaldi Arissaputra, Alfi Syahrah Siregar, Abror Abror, Nurman Achmad
Journal of Islamic Accounting and Business Research 1–17.
Published: 04 June 2026
... questionnaire, with items measured on a five-point Likert scale adapted from previous studies. The data were analysed using partial least squares structural equation modelling with WarpPLS 5.0. Findings The results provide empirical evidence that tourists’ emotional events and past halal experiences (PHEs...
Includes: Supplementary data
