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Keywords: Price perception
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Journal Articles
Journal of Islamic Accounting and Business Research (2020) 11 (10): 2017–2033.
Published: 31 August 2020
...Ali Rama Purpose The study aims to capture customers’ different price expectations by constructing a multidimensional price perception in Islamic banking setting and the impact on customer satisfaction and behavioral intention, as a single price perception approach cannot reflect heterogeneity...
