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Keywords: Relationship
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Journal Articles
Trust in takaful agents: antecedents and consequences
Available to Purchase
Journal of Islamic Accounting and Business Research (2020) 11 (6): 1161–1174.
Published: 20 January 2020
... agent–client relationships and can be used to formulate appropriate marketing strategies for building stronger relationships. In the year 2018, there were 11 licensed insurance companies and takaful operators (Bank Negara, 2018). These takaful operators have produced a variety of takaful products...
