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Keywords: Relationship marketing
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Journal Articles
Journal of Islamic Accounting and Business Research (2021) 12 (6): 849–871.
Published: 03 August 2021
...Mohsin Abdur Rehman; Sadaf Khan; Ismah Osman; Khurram Aziz; Ghazal Shams Purpose This study aims to test a proposed model based on a combination of the relationship marketing and service quality dimensions as predictors of corporate image and customer loyalty via corporate reputation...
