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Keywords: Self-esteem
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Journal Articles
Exploring the antecedents and consequences of brand addiction among Iranian consumers
Available to Purchase
Journal of Islamic Accounting and Business Research (2024)
Published: 17 September 2024
.... Findings This study found that brand love and brand involvement significantly influence brand addiction. Brand addiction was also positively associated with contingent self-esteem (CSE), compulsive shopping and resilience to negative information. Additionally, the results revealed a positive...
