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Keywords: Selling
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Journal Articles
Trust in takaful agents: antecedents and consequences
Available to Purchase
Journal of Islamic Accounting and Business Research (2020) 11 (6): 1161–1174.
Published: 20 January 2020
..., and consequently, sales agents, widely known as takaful agents, are responsible for marketing and selling such takaful products to the public. The agents must have excellent product knowledge in addition to selling skills to market the takaful products (Salleh et al., 2012) and to provide services (Anwar...
