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Keywords: Service innovation
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Journal Articles
Journal of Islamic Accounting and Business Research (2022) 13 (8): 1234–1252.
Published: 27 June 2022
...Amar Reza Fikri; Ririn Tri Ratnasari; Aidi Ahmi; Kusuma Chandra Kirana Purpose The purpose of this study is to see the effect of market orientation (MO) on business performance with two intervening variables, namely, service innovation and total quality management (TQM) with Muslim fashion micro...
