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Keywords: ShopeeFood
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Journal Articles
Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
Available to PurchaseJuliana Juliana, Annisa Sabilla Limayurid, Fitranty Adirestuty, Ahmad Ajib Ridlwan, Sylva Alif Rusmita, Shafinar Ismail
Journal of Islamic Accounting and Business Research (2025) 16 (8): 1349–1369.
Published: 09 January 2024
...Juliana Juliana; Annisa Sabilla Limayurid; Fitranty Adirestuty; Ahmad Ajib Ridlwan; Sylva Alif Rusmita; Shafinar Ismail Purpose This study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood. Design/methodology/approach...
