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Keywords: TPB
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Journal Articles
Journal of Islamic Accounting and Business Research 1–18.
Published: 11 June 2026
.... Originality/value This study integrated a novel variable, namely, social product innovativeness along with religiosity and TPB constructs in explaining the receptiveness of food donation among Generation Z in Malaysia. TPB has been extended in response to donors’ willingness to opt for food donation...
Journal Articles
Journal of Islamic Accounting and Business Research (2024) 15 (7): 1072–1092.
Published: 15 June 2023
... behaviour (Ajzen, 1991): H3. Perceived behavioural control significantly influences micro, small and medium-sized enterprises entrepreneurs’ behavioural intention to participate in takaful. Figure 1 describes the TPB introduced by Ajzen (1991) . Several studies have used the TPB...
