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Keywords: Tradition value and stimulation value
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Journal Articles
Journal of Islamic Accounting and Business Research (2022) 13 (6): 865–880.
Published: 25 April 2022
... of consumers. This study also introduces the role of basic human values in activating consumer’s intention to purchase takaful services. Takaful Purchase intention Basic human values Similarity of competitors Tradition value and stimulation value Amer Sarfraz can be contacted at: amersarfraz...
