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Keywords: Willingness
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Journal Articles
Journal of Islamic Accounting and Business Research (2024) 15 (1): 100–118.
Published: 17 March 2023
...Imran Mehboob Shaikh; Hanudin Amin Purpose This study aims to investigate the customer’s willingness to participate in family takaful using the theory of interpersonal behaviour (TIB) in Pakistan. Design/methodology/approach For this study, purposive sampling was used, and 310 useable...
