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Keywords: Word-of-mouth
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Journal Articles
Journal of Islamic Accounting and Business Research (2023) 14 (5): 740–766.
Published: 30 November 2022
..., reliability, empathy, assurance, tangible, operational efficiency, responsiveness (CREATOR) model. Second, the study explores the relationship between customer satisfaction, trust, loyalty and word of mouth (WOM) in Islamic banking of Pakistan. Design/methodology/approach The proposed model was analyzed...
