This study aims to synthesize the literature on shopping experiences of visually impaired consumers (VIC). The review probes the extent of the research done, highlights the shopping experiences of VIC documented in the existing literature, pinpoints gaps and provides directions for future research.
This study uses Arksey and O’Malley’s framework to conduct a scoping review. Articles related to VIC shopping experience were collected from Scopus databases. In total, 27 articles that met the inclusion criteria were selected for the review.
The results were divided into three sections. The analysis section conveys the extent of the research relevant to the methodology, study context, geographical location, timeline and citation analysis. The emerging themes portray the experiences VIC encounters while shopping. Finally, the consultation process revealed the current perspectives of VIC.
This review collates the existing literature and identifies the research gaps. These research gaps provide directions for future research. This study creates awareness of VIC shopping needs.
To the best of the authors’ knowledge, this is the first study to review the literature on VIC’s shopping experience.
