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Purpose

– This paper aims to trace the history, application areas and users of Classical Analytics and Big Data Analytics.

Design/methodology/approach

– The paper discusses different types of Classical and Big Data Analytical techniques and application areas from the early days to present day.

Findings

– Businesses can benefit from a deeper understanding of Classical and Big Data Analytics to make better and more informed decisions.

Originality/value

– This is a historical perspective from the early days of analytics to present day use of analytics.

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