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Purpose

– The purpose of the present paper is to examine the role of sensitivity training (ST) methods at higher education institutions as a service provider for future managers’ qualifications.

Design/methodology/approach

– A qualitative content analysis of the narratives logs of participants of a ST was carried out.

Findings

– The data collected reveal influential impact of ST on MBA students. It discusses the students’ journey from unknowing to knowing through self-discovery route. Specifically, there are five connecting points in ST: experience, trust, understand, learn and apply. At an abstraction level, overall this experience can be equated with feeling of being “self rejuvenated”.

Research limitations/implications

– The study is confined to the participants of MBA-HR course. More insights can be obtained by replicating the study for participants from different programmes.

Originality/value

– The original contribution of the study lies in revisiting the experiential learning (EL) process in ST. ST is a kind of EL, yet different in the process, as it mediates through trust building.

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