... image Marketing communication Advertising effectiveness Advertisement and marketing According to a recent study by Benlabs (2023) , 75% of US consumers have researched a product or brand after seeing it in a television show or movie. About 60% of those who searched purchased either...

... views and effects of in‐game placements on Indian gamers and may encourage more research in this field. Game theory Video games Advertising effectiveness Consumer psychology India The present study builds upon the premise that the faster the game, the more attention is required...