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Keywords: Aesthetics
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2015) 7 (1): 45–66.
Published: 16 March 2015
... aesthetics, entertainment experience and social interaction. Findings – The stadium atmosphere scale developed in this study demonstrates sound psychometric properties based on various reliability and validity tests as well as scale replications using different samples. Practical implications...
