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Keywords: Analytics
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2014) 6 (4): 332–340.
Published: 11 November 2014
...Deepak Agrawal Purpose – This paper aims to trace the history, application areas and users of Classical Analytics and Big Data Analytics. Design/methodology/approach – The paper discusses different types of Classical and Big Data Analytical techniques and application areas from the early...
Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2011) 3 (3): 168–179.
Published: 23 August 2011
...Maria Joseph Xavier; Anil Srinivasan; Arun Thamizhvanan Purpose In 2007, India accounted for one‐third of the total $17‐billion global market for analytics. However, the rate of adoption of analytics for decision making and enhancing the customer experience has been slow on the uptake. While...
