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Keywords: Anthropomorphism
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2021) 13 (1): 30–42.
Published: 19 October 2018
...Archit Vinod Tapar; Abhishek Mishra; Ashish Sadh; Aditya Billore Purpose This paper aims to examine the effect of anthropomorphic entities in the public service advertisements (PSA) on individuals’ pro-social behavior. In addition, the role of individuals’ need for affect and self-construal...
