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Keywords: Attitude strength
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (1): 2–19.
Published: 20 March 2017
... that may offend the audience’s sensibility (Dillard and Nabi, 2006). This may indeed trigger a high attitudinal ambivalence. Information processing Resistance Model Smoking Partial least square Attitude strength Tobacco consumption poses serious health risks to smokers. Unfortunately...
