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Keywords: Brand identification
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2025) 17 (2): 111–134.
Published: 03 June 2025
... (Lee, 2013 ; Kapferer, 2008 ; de Chernatony, 1999). Brand Brand identification Brand image Branding and customer relationship Leadership In October 2021, Facebook decided to rebrand itself to Meta to embrace the new vision of the organisation, which is to help bring the concept...
