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Keywords: Brand identification
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Journal Articles
Redefining rebranding: identity–image dynamics
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2025) 17 (2): 111–134.
Published: 03 June 2025
... 2024 04 05 2025 05 05 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Brand Brand identification Brand image Branding and customer relationship Leadership In October 2021, Facebook decided to rebrand itself to Meta...
