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Keywords: Business studies
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2010) 2 (1): 5–9.
Published: 23 March 2010
..., the impact of total IMC on sales are also positive and significant. They conclude with suggested strategies in utilizing marketing communication mix for the selected brands. Business studies India Having completed one year of publication since launch, the Journal of Indian Business...
