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Keywords: Buyer‐seller relationships
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2011) 3 (1): 22–42.
Published: 22 March 2011
... relates to inclusion of both behavioral and economic antecedents of trust. Most of the prior studies in BtoB buyer‐seller relationships have focused on behavioral or economic antecedents of trust, but rarely have both aspects been studied together. This study gives an empirical basis on which steel...
