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Keywords: CRM technology capability
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 113–132.
Published: 27 February 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Co-creation Collaboration Case study Customer relationship management Process CRM technology capability Relationship quality and outcome The collaborative landscape has altered the access to information...
