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Keywords: Classification and regression tree
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2012) 4 (1): 61–86.
Published: 16 March 2012
... products. Design/methodology/approach The study considers various demographic, socio‐economic and psychographic variables for the purpose of understanding the investor's preferences. Using a sample of individual investors (n=377), a classification and regression tree (CART) methodology...
