... and processed for first exploratory factor analysis to exactly know the factor structure of consumer perceived shopping orientation. Thereafter, cluster analysis was performed to identify consumer groups which were validated through multiple discriminant analysis. Three groups, namely, outshoppers, community...

... (EHTP) in 1993, with facilities for companies involved, fully export oriented: in 2003 there were 1,154 STPI members, while just 31 EHTP members (Manimala, 2007, p. 18). © Emerald Group Publishing Limited 2010 India Computer software Human capital Cluster analysis Technology...