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Keywords: Collaboration
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 113–132.
Published: 27 February 2020
...Neeraj Kumar Dubey; Preeti Sharma; Purnima Sangle Purpose This paper aims to study the role of the emerging technology landscape and collaborative platforms in customer relationship management (CRM) unravelling novel opportunities for mutual co-creation in Indian banking context. Design...
