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Keywords: Common method bias
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (2): 107–132.
Published: 19 June 2017
... equation modelling approach. To enhance the validity of the finding, common method bias and social desirability bias were also assessed. Findings As product assortment was found to have a significant impact on both perceived ease of use and perceived usefulness, it supports the notion of one-stop...
