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Keywords: Communication
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2011) 3 (4): 244–262.
Published: 11 October 2011
... producers employing this form of communication. Originality/value This study is one of the first to systematically record, analyse and compare the occurrence and the execution of brand placements in Indian movies in a non‐US context and compare and contrast the placement practices of these two movie...
