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Journal Articles
Journal of Indian Business Research (2022) 14 (2): 186–212.
Published: 04 November 2021
...Archana Poonia; Shilpa Sindhu; Vikas Arya; Anupama Panghal Purpose This study aims to identify and analyse the interactions among drivers of anti-food waste behaviour at the consumer level. By understanding the mutual interactions among the drivers, an effort is made to identify the most driving...
Journal Articles
Journal of Indian Business Research (2018) 10 (2): 193–207.
Published: 24 January 2018
...Vinita Bhatia Purpose This paper aims to investigate the factors affecting consumers’ attitude towards counterfeit fashion products and the relationship of consumers’ attitude towards counterfeit fashion products with purchase intention. Design/methodology/approach A conceptual model...

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