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Keywords: Consumer behavior
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2023) 15 (1): 55–75.
Published: 05 October 2022
... shopping tasks on future store choice (Sanchís-Pedregosa and Pennano, 2021). The retail image, which is connected with the brand, has a good impact on choice. The behavior of retail customers is a topic of research all around the world (Janssens et al., 2020). Consumer behavior varies...
