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Keywords: Consumer insights
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (1): 6–9.
Published: 15 March 2013
...Anita Goyal; Moutusi Maity; Russell W. Belk Purpose Multinational companies (MNCs) entering developing markets face cultural, language, and other barriers to understanding consumers. Ethnographic consumer insights research offers the best means of understanding needed product innovations...
