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Keywords: Consumer intention
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 23–42.
Published: 20 March 2020
... founded by Sussman and Siegal in 2003. The theory of reasoned action and the technology acceptance model also provide significant understanding about consumers’ intention to adopt information, but these models do not explain how consumers are affected by the received information (Erkan and Evans, 2016...
