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Keywords: Corporate image
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (1): 33–51.
Published: 15 March 2013
... in the service industry. The purpose of this study is to test an integrative model to examine the relations among customer satisfaction, trust, commitment, corporate image, attitudinal loyalty and behavioural loyalty. It also aims to examine the mediating roles of commitment and corporate image on causal...
