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Keywords: Counterfeit
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (2): 193–207.
Published: 24 January 2018
...Vinita Bhatia Purpose This paper aims to investigate the factors affecting consumers’ attitude towards counterfeit fashion products and the relationship of consumers’ attitude towards counterfeit fashion products with purchase intention. Design/methodology/approach A conceptual model...
