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Keywords: Customer adoption
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Journal Articles
Journal of Indian Business Research (2013) 5 (1): 52–72.
Published: 15 March 2013
... to support use of the system (Venkatesh et al., 2003). Ajzen (1991) suggested that the FC construct can be viewed as an external influence of the environment on one's perceived controllability (perceived FC). Mobile commerce Technology acceptance Innovation Customer adoption India...

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