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Keywords: Customer dependency
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (1): 59–78.
Published: 20 March 2017
...Hari Govind Mishra; Piyush Kumar Sinha; Surabhi Koul Purpose The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost and trust...
