...Sunil Sahadev; Sudarshan Seshanna; Keyoor Purani Purpose – The purpose of this paper is to consider the impact of a competitive psychological climate on the levels of role conflict and work-family conflict in call center employees and their further impact on customer orientation. Design...

... are amenable to further evaluation for enhanced generalizability. Findings The six dimensions of business strategy: customer orientation, unique company capabilities, barriers to imitation, internal marketing, employee empowerment, and visionary leadership were found to be interrelated with experience...

... and his needs to the manufacturing and quality‐assurance environment. Employees were trained to be proactive to market requirements rather than being reactive to developing situations. Corporate strategy Brand image Customer services quality Customer orientation Spare parts India...