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Keywords: Customization of pricing
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Journal Articles
Behavioral response to online pricing: empirical and managerial insights
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2022) 14 (2): 167–185.
Published: 02 March 2022
... elements of pricing that are important in online pricing. First, because digital/online marketing offers an opportunity to customize all the elements of marketing, there is a great potential for micro-segmentation and customization of pricing. Second, however, firms and providers must be very sensitive...
